Think you’re too old for a glam up? Find out which are the best makeup brands for a 40 year old

If you were to tell a young girl in her twenties to imagine how she would look at the age of 40, she would probably despise even imagining the situation and brush off the topic as if it were taboo. Even though aging is a natural phenomenon, most people are reluctant to own it, especially after crossing their thirties.

Some are so disheartened by a change in physical appearances, such as grey hair, wrinkles, and sagging skin that they completely cease self-care and grooming activities. Others start using makeup excessively in attempt to hide the signs of aging. Both these approaches are incorrect. The right approach is to embrace one’s age and own it gracefully. While it is important to give your skin some time to breathe and stay makeup-free, it is also essential that one uses the right type of makeup products. Given the changes in the texture of the skin, products that previously suited an individual may not be the best option anymore at the age of 40.

Therefore, we have brought to you a list of the best makeup brands for 40 year olds.

Remember that some brands are more famous for a certain type of product. Therefore, we will be sharing the absolute best options for each category.



The worst mistake a woman can make concerning makeup is selecting a foundation that makes wrinkles and fine lines more prominent. Since these two elements are the defining features of mature skin, it is essential that the foundation used by women who are 40 years of age or older, disguises them perfectly and leaves an even texture. Furthermore, the skin is likely to become dry after a certain age. Hence, the variant used must be suitable for dry skin.

The foundation that we recommend is the Giorgio Armani Luminous Silk Foundation. Not only it perfectly conceals aging spots but also glides on the skin smoothly – just like butter. Consequently, the resulting look seems very natural.



When it comes to contours, Urban Decay is the best makeup brand for 40 year olds. In particular, its Naked Skin Shapeshifter Palette is a blessing for aged makeup lovers. It helps serve multiple purposes, such as contouring, highlighting, and color correcting.

Furthermore, this palette includes cream as well as powder components in complementing shades which makes it more desirable.



Many women complain that their eyes look constantly tired despite trying all measures of making them appear fresh and lively. This is probably a result of choosing the wrong color for eyeshadow. At a senior age, warm colors such as mocha bases or peachy oranges should be chosen. Such shades make the eyes look “well-rested” and hence result in the desired “fresh and lively” look.

One of the best eyeshadows for those who are 40 years of age or older, is the Viseart Eyeshadow Palette 01: Neutral Matte. It contains 12 neutral shades, all of which are matte. The texture of these products is highly pigmented. They are easily blendable which makes smooth application much easier. Also, these eyeshadows can last up to nine hours.



Though there is no major bifurcation technique for eyeliners for a certain age group, gel-based liners are usually recommended for seniors. The effects of aging that are reflected in an individual’s physical appearance include thinning of eyebrows and a loss of eyelashes. Therefore, the eyeliner needs to be applied right next to the lashes to make them appear thicker.

One of the eyeliners that work fairly well for such facial conditions is the Bobbi Brown Long-Wear Gel Eyeliner. Its gel-based formula makes it easy to apply, yet the look it results in is similar to the results offered by a liquid liner. Also, it is well-pigmented, waterproof, and long-lasting. At the very least, 40-year-olds won’t have to rush around in attempts of fixing a smudged eyeliner if they choose this product.



It is amazing how this makeup product alone can add liveliness to a woman’s face. Lipstick is our favorite beauty-enhancing item. However, aging causes lines to appear around the mouth which calls for a specific lipstick application technique.

During and after your 40’s, you should exfoliate and hydrate your lips before applying lipstick. An additional hack that may help apply a very small amount of concealer on the fine lines surrounding the lips to disguise them. Also, it is recommended to apply the lipstick in one go for a balanced and firm outcome.

Moving on to the best makeup brand for 40 year olds with relevance to lipstick, there are many. However, Lancôme would be a constant on our list. Almost all lipsticks by this brand would be an excellent investment. Lancôme has a wide variety of lip colors available ranging from neutral to bright shades.


It is important to note that skin turns dry around the age of 40, creamy lipsticks are usually recommended for people falling in this age group. Other lipstick ranges that are suitable for the elderly include Bobbi Brown Lip Color Lipstick and Clinique Long Last Lipstick.


Having covered the best brands for most of the basic makeup products, we would like to clarify why separate makeup products are recommended for each age group. The reason is that while any brand or product within a category can add a tint of color to the face, only the ones tailored to meet your skin’s needs can make you look younger and more attractive.

This means that the components of your make-up box must change every few years as your skin undergoes changes along with age. This secret is not known by many. However, to achieve a younger look, only makeup is not enough. It also requires additional effort such as consuming a nutritious diet and indulging in physical exercises.

Though understandably, we all wish to remain forever young, unfortunately, that is not an option. Therefore, emphasis should instead be placed on staying healthy because age, at the end of the day, is just a number.

2 thoughts on “Think you’re too old for a glam up? Find out which are the best makeup brands for a 40 year old”

  1. Greetings! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your blog posts.
    Can you recommend any other blogs/websites/forums
    that deal with the same subjects? Thank you so much!


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